Marche footwear artisans: contradictory signals from Micam, the most important sector fair in the world which took place at Fiera di Rho, 16/19 settembre 2018.
The "four days" in Milan do not satisfy the Marche footwear artisans: from Micam, the most important event in the world that took place at the Fiera di Rho from September 16th to 19th 2018, there are no reassuring signals in terms of orders and business, despite the presence of over 45 thousand visitors, an increase of 3% compared to the February edition.
Gianluca Mecozzi, spokesperson for the companies belonging to CNA Federmoda Marche and owner of the shoe factory Gian Ros, points the finger to the quality of visitors: "True, the corridors of the fair were often crowded - emphasizes Micozzi - especially on Sunday and Monday, but all this turnout has not translated into an increase in orders. Indeed, many colleagues have complained about a drastic drop in turnover, while the most satisfied were those who were able to reconfirm the same volumes as last year ".
"A worrying situation" was the clear definition of Graziano Di Battista, the President of the Fermo Chamber of Commerce, an institution that has always followed the sector in the most important international fairs.
"The Micam - precise Di Battista - is no longer a business fair, but has become a show-window. Gone are the times when we returned home with orders to be put into production immediately. Today it is necessary to optimize resources and investments trying to keep the quality level always high "
No positive signals from Consortia: "The September edition - observes Luciana Isidori of Fermo Expesi Consortium, which brings together 12 companies - is always problematic because the 2019 summer collections are presented. Despite this, we expected a better outcome in terms of business for our companies ".
The statements by Alessandro Cernetti of the Elpidiense Export Consortium are similar: "We need to speak clearly: things are not good for our sector and many companies are in serious difficulty. Personally I do not see a rosy future for a district like the Marches footwear sector, where labor costs are higher, not only if compared to many other countries in the world, but also to other Italian regions. Companies from Puglia and Campania are able to sell shoes at prices in line with those of Spanish, Portuguese and Romanian companies ".
Finally, Paolo Tappata of Confartigianato points to the weakness of the companies with respect to large-scale retailers and to the giants of online sales: "The shoe made with artisanal criteria - said Tappatà - is sold in stores and boutiques, while today the consumer is increasingly oriented to buy in shopping centers and ecommerce sites ".